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Posts:August 2014, Public Relations

Bursting Bubbles

by Karen Strauss| August 14, 2014

I’ve been back in New York for two months since attending the Cannes Festival of Creativity, where I went to see work and learn lessons that aren’t self-evident staring at a screen, scouring media, or living in a bubble. Certain lessons really stuck. One that continues to blow me away is how powerful it is […]

Evolution of the PR Man/Woman

by David Gallagher| August 11, 2014

I recently spoke to a group of students visiting Ketchum’s London office about the evolution of the Public Relations industry and potential career paths within the field. This post is intended to share similar insights for other budding PR students looking to plot their careers in our fast-changing industry. The world of PR has changed […]

The World Cup: The Greatest Party of Soccer and Brands

by Fernando Neves| August 5, 2014

Since 2007, when Brazil was announced as the host country for the 2014 World Cup, I (as a Brazilian and a soccer fan) longed for the opportunity to watch a World Cup match of the Brazilian team in my home country. The World Cup, first and foremost, is a celebration of the most popular sport […]