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Posts:March 2018, Public Relations

Considering Values-based Marketing Programs? Make Sure your Brand has “Permission”

by Blake Rhodes| March 15, 2018

When you run an ad campaign that costs $5 million dollars, you’re looking for a big return on your investment, right? Unfortunately, as brands look to increase their impact by touching on culturally relevant, and highly sensitive, topics, we are seeing both advertising and marketing campaigns miss the mark. When this happens, they are often […]

Ketchum and Room to Read CEOs Talk #PressForProgress on International Women’s Day

by Mindy Rubinstein| March 8, 2018

I had the honor of kicking off Women’s History Month and our efforts to support International Women’s Day’s #PressForProgress campaign by moderating a special conversation between two CEOs – Ketchum’s CEO Barri Rafferty and Geetha Murali, the CEO of our pro bono partner Room to Read, an organization that believes that world change starts with […]