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Posts:March 2015, Public Relations

Weaving Women’s Contributions into our Story

by Elizabeth Stoltz| March 26, 2015

As we celebrate National Women’s History Month, I found myself getting wrapped up in the History Channel’s series “History of Mankind: The Story of All of Us.” However, there was something troubling about the series’ take on human progress. True to its title, The History of Mankind seemed to be just that – the story […]

SXSW: Sessions, SouthBites and Social

by Rand Carpenter| March 18, 2015

Not knowing what to expect, I went to SXSW 2015 feeling a bit intimidated. Like any PR professional worth their stuff, I did my homework. I downloaded the SXSW Go app, researched sessions and speakers and spoke to colleagues and friends who had attended in the past. I have to admit, even after all that […]

SXSW: My Office on Mars

by Brad Simon| March 16, 2015

More than anything else, SXSW is a realm of possibilities; the promise of a smarter and more transparent future. Austin is teaming with change-agents, event-activators and dynamic speakers – meaning everyone is bound to come away with something different. The sessions you attend, conversations you have, and gut insights you carry back to your native […]

Content is Still King @SXSW

by Ally Mann| March 13, 2015

I’m officially on the ground, hot pink cowboy boots and all, here at #SXSW. Throughout my career as a digital strategist I’ve watched the happenings from afar via Twitter trolling and refreshing live blogs. So it’s invigorating to experience it all first-hand as a complete Interactive festival newbie. My app is filled to the brim […]

The Evolving Role of PR

by Rob Flaherty| March 5, 2015

The contours of the public relations discipline are expanding rapidly due to the confluence of several factors, including the widespread adoption of social technologies, the democratization of the media, changing societal expectations and globalization. Here are four lenses through which to view the shift occurring within our field:

Strong Leadership Communication Requires a Multifaceted Approach

by Rob Flaherty| March 3, 2015

As Seen In… Ketchum Perspectives Over the course of my career, I have learned many lessons, but perhaps one of the most important is to keep your eye very closely on what I call the say-do gap. In fact, I believe all executives should have signs in their office that say “Mind the Gap” as […]