Posts:January 2018, Public Relations

Managing the Impact of Facebook’s Newsfeed Changes

by Stephen Waddington| January 17, 2018

Facebook announced important changes to its newsfeed algorithm last week. The changes prioritize consumer engagement on the platform and have important implications for brand marketing and public relations. Our digital strategists from around the world have decoded the changes. Here’s where we’ve landed…

Flexing Your Earned Influencer Muscle

by Melissa Kinch| January 10, 2018

Influencer. Has any word caused more excitement, agency land grabs or demand from CMOs in recent memory? Influencer marketing – currently understood as engaging online personalities on behalf of products and brands to create content that can be shared, explored and consumed – is all the rage.  It seems like every advertising, digital, public relations […]

How Will We Better Serve Each Other in 2018?

by Barri Rafferty| January 2, 2018

Today is my first day as CEO of Ketchum, and I’m incredibly excited to take on this role. It’s an honor to lead Ketchum. It’s a special agency and a place I have chosen to work for more than 20 years. Our talent continually drives me to be the best leader I can be, and […]