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Posts:January 2016, Public Relations

Top 100: The Digital, Social & Media Stories That Shaped 2015

by Stephen Waddington| January 26, 2016

The Ketchum Engagement Network is a community of digital and social practitioners across the world tasked with understanding what’s happening on the internet, and looking for ways to better understand consumer behaviour and help our clients engage with their publics. Here are the 100 most important digital, traditional media and social stories that we spotted […]

Six Tips for Brands to Get Smarter About Smartphones

by Barri Rafferty| January 22, 2016

Versions of this article appeared on CNBC.com and the World Economic Forum Blog: Agenda The remote control revolutionized how we watched TV—turning some of us into couch potatoes. We no longer had to manually get up to pick one of a few channels. The entry of the remote control in 1955 made channel surfing possible, […]

Changes: Turning to Face the Strange

by Denise Kaufmann| January 15, 2016

For the first time in our history, Ketchum London has moved locations across the Thames to a new, shiny office in London’s Bankside neighborhood. On Monday, I woke up really early to ensure that everything was perfect for our opening day. I was anxious and distracted—then I heard the news that David Bowie, who I […]

Reflect on Your True Social Purpose

by Denise Kaufmann| January 13, 2016

I believe 2016 will be the year in which many businesses have to pause and reflect on their true social purpose (click to tweet). My starting point is that several of the macro PR trends we’ve seen over the last few years will continue to build strongly over the next 12 months:

Ketchum Digital Almanac: Seven Digital & Social Trends for 2016

by Stephen Waddington| January 10, 2016

It is with great pleasure that I announce the release of Ketchum’s inaugural Digital & Social Almanac. The 60-page Almanac has been a community project in the truest sense of the term. Ketchum experts from Beijing to Toronto and Chicago to Vienna collaborated to identify the top 100 digital and social new stories from last […]

How Can We Keep the Private Sector Engaged After COP21?

by Monica Marshall| January 8, 2016

Hot off the heels of the U.N Sustainable Development Goals launch last fall and COP21 in Paris, there is a lot of momentum around identifying solutions to protect the future of our world and the generations of people who will live in it. We are seeing more and more companies raising their hands wanting to understand […]