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Posts:January 2012, Public Relations

Shaping a New Communications Model – Silence is Golden

by Rob Flaherty| January 26, 2012

This post was first published on CNBC.com. It might sound heretical for a leader of a communications firm to suggest it, but lately I’ve been thinking that a lot of big brands and companies should take a vow of silence. Not forever, but at key moments in time. In this era of radical transparency, rather […]

Moving from Message Carriers to Identity Formulators

by Robert Burnside| January 10, 2012

PR and the communications function: moving from message carriers to identity formulators For sure the social web has flattened us all – seems that everyone now has an almost equal voice in making meaning in the world.  As a result, lots of conversations are happening about how the public relations function is changing as a […]