Posts:February 2012, Psychology

Book Review: The Business of Influence by Philip Sheldrake

by Girish Balachandran| February 23, 2012

The first book I read on the subject of Influence was by Dr.Robert Cialdini. He wrote about the psychology of persuasion and explains why people say “yes” and how to apply these understandings to everyday life. Philip Sheldrake’s book on the Business of Influence moves the conversation from influencing individuals to how organizations exert influence.