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Posts:November 2011, Possibilities

The Creativity Paradox: Desire and Rejection of New Ideas

by Petra Sammer| November 9, 2011

Innovative marketers aim for new ideas and creative solutions. Agencies are hired for their creativity and disruptive approaches. So, most agency briefings start with bold requests for new approaches and a strong call for breakthrough thinking. But the seeming appetite for breakthrough ideas is often dampened by an innate fear of them. This paradox was […]

It's in Your Own Hands

by Ruth Yearley| November 7, 2011

Recently a group of colleagues were introduced to a new agency partner. We all shook hands and then immediately got in the elevator to go to the meeting. We could hardly contain ourselves till the elevator doors closed to let escape our squeals of disgust and grimaces — limp handshake. Gross. Eeew.