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Posts:May 2021, Perspectives
‘Tis the Season to Set Your Holiday Marketing Strategy
by Lauren Samaha| May 28, 2021
It’s not too early to start planning your holiday marketing strategy — in fact, you’re right on time. According to the National Retail Federation, sales during the 2020 holiday season grew 8.3% despite the unexpected disruption of a global pandemic. While resilience is the word many would use to describe the incredible year-over-year growth, I […]
Pride Month 2021: Evolving the Celebration
by Bryan deCastro| May 27, 2021
This June, millions of people will join together for Pride Month 2021, the nation’s largest LGBTQIA+ celebration. Pride Month has traditionally been a time for parades and other events held in support of the LGBTQIA+ community and in commemoration of the Stonewall Riots. This uprising became a tipping point for the emerging gay rights movement […]
2021 Summer Travel Trends — with a Glimpse at Fall and Winter
by Alexa Mechanic| May 26, 2021
Ketchum’s Travel, Hospitality & Leisure team is keeping a close eye on 2021 summer travel trends and how they’ll translate to fall and winter travel. With Memorial Day around the corner, 77% of Americans are planning to travel this summer — and more than half of these travelers are dusting off their suitcases to take […]
A New Definition of Resilience for Asian American Women
by Bora Lee| May 24, 2021
My grandmother taught me a definition of resilience that’s familiar to many Asian American women. I was five years old and living in Korea. My father had moved to the U.S. to study, my mother had moved into the hospital with my sick brother, and I was being bullied as the new kid in my […]
Achieving Our Full Potential in the Public Relations Field
As I approach retirement in three weeks, I think about the progress the public relations field has made in 40 years. Four decades ago, our industry had already branched out from a singular focus on media relations, but it was still dominated by media relations — specifically, relations between our clients and mass media. We […]
How to Engage Retail Employees Post-Pandemic
The question of how to engage retail employees is a perennial topic that’s only gathered in urgency over the past year. The survival of many retailers has been due to their essential workers, who never stopped working and have worked harder than ever. Workforce norms transformed as a result, with previous nice-to-haves becoming “new essentials” […]
