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Posts:June 2010, Message Delivery and Presentation

BP's Boss Learns the Hard Way That Language Matters

by Richard Griffiths| June 7, 2010

BP’s chief executive, Tony Hayward, was back in London at the weekend to face the British media as shocking images of the impact of the oil spill on wildlife continue to dominate the front pages of newspapers. With beaches blighted, fishermen losing their livelihoods and BP rapidly losing its reputation and value, the strategy of […]