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Posts:July 2018, Media

A Primer for Conquering Amazon’s Biggest Shopping Day

by Joanna Sowa| July 26, 2018

Prime Day has come and gone, but its impact on brands and consumers is here to stay. Some brands are resistant to the shift in retail power, while others are embracing it. Aside from the server failures and sad puppy glitches (which just made me want a dog even more), consumers are benefiting from the […]

Purpose Isn’t Proprietary: How to Stand Out by Hanging with the Right Crowd

by Katie Michel| July 25, 2018

The lines have never been more blurred between the role of business to sell products (i.e. make money) and acting for social change, embedding sustainability into a company’s bottom line, or speaking out on international or political issues. Two decades ago – even one decade ago – the thought of a Fortune 50 company speaking […]

How AI Can Help Us Be Better Communicators

by Mary Elizabeth Germaine| July 10, 2018

In today’s society the reality is that, unless you are living under a rock, you are confronted by new AI technologies day in and day out. In just the past week, I saw stories ranging from a new AI-enabled litter box that provides health updates based on what our furry friends leave in the box, […]