NEWS + VIEWS

by Rob Flaherty and Yasmine Cordes| June 30, 2015

This year at the Cannes Lions International Festival of Creativity, we were fortunate to have not one, but two top-tier illustrators on hand as part of the Ketchum delegation. Our post’s featured artist, Yasmine Cordes, is a director of business development based in our Berlin, Germany office. Yasmine won the opportunity to represent Ketchum at […]

by Barri Rafferty and Francisca Oliveira| June 26, 2015

Oh, To Be Young Again: What I Learned From the Young Marketers By Barri Rafferty A friend called Cannes Lions an octopus, and maybe she was right. It has tentacles that reach across networks, provide inspiration, bestow awards, provide opportunities to entertain clients, urge you to learn as much as you can, help you cut […]

by Karen Strauss and Sarah Unger| June 25, 2015

Peers, Not Parents By Karen Strauss “You don’t want to sound like their parents,” I was cautioned in preparing for my Cannes Lions panel on connecting with consumers aged 50 and above. A father of adult millennial children, my rehearsal coach wanted me to avoid alienating the young-ish marketing crowd. Oh, the irony. Age is […]

by Gabriel Araujo and Michael Maldonado| June 19, 2015

Cannes Newbie’s #1 Concern: The Fashions By Michael Maldonado Zut alors!! I “Cannes” NOT believe I’ll be heading to Cannes in a matter of days. I’ve known about this trip for months, after winning a contest at Ketchum to earn my trip, I and somehow feel like I’m totally unprepared for how incredible the experience […]

by Rob Flaherty| June 18, 2015

Our analysis of more than 150 of the sessions at next week’s Cannes Lions International Festival of Creativity reveals a lot about where marketing is today, and where it’s going tomorrow (click to tweet). The schedule tells us what marketers and agency leaders are excited about, what they’re worried about and what’s new. The sessions, […]

by John Bradbury| June 17, 2015

Full Disclosure – I am a lifelong, bleed-Cardinal-red, first-game-in-1970-as-a-three-month-old, birds-on-the-bat-loving St. Louis Cardinals fan. Stan the Man, Bob Gibson, Ted Simmons, Willie McGee, Bruce Sutter, the Wizard, Jack Buck and Mike Shannon – the list is a mile long. These are my baseball heroes, year-in and year-out. Either that makes me exactly the wrong crisis […]