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Posts:December 2014, Media

2015 Global Sports Business Outlook: Top 10 Opportunities for Brands

by Shawn McBride| December 22, 2014

Even though 2015 isn’t an Olympic Games or (men’s) FIFA World Cup year, there are a number of premier international sporting events and competitions taking place—from the ICC Cricket World Cup in Australia and New Zealand in February and March, the UEFA Champions League Final in Germany in June, the Pan Am Games in Toronto […]

How PR Can Spell SUCCESS for Entrepreneurs

by Shawn Paul Wood| December 16, 2014

Did you know that last year, venture capitalists invested $29.4 billion in 3,995 deals, up seven percent in dollars and four percent in deals from a year ago? Since the recession of 2008, more and more people are going into business for themselves, according to the MoneyTree Report by PwC and the National Venture Capital […]

How to Achieve Success with Less Stress (Video)

by Barri Rafferty| December 12, 2014

As Seen In PRWeek… At this time of year, tips for managing our energy and reducing stress are always handy. With that spirit in mind, I recently had the pleasure of moderating a panel in Chicago comprised of some remarkable female leaders during Omnicom’s Omniwomen event. The panel, “Intentional Living: Being more Proactive Under Stress,” […]

Four High-Impact PR Trends on the Horizon

by Rob Flaherty| December 11, 2014

I was recently asked by the PR Council to share a few trends that we will consider significant in shaping our business over the next few years. Below are four trends, two of which were featured on their blog, that I believe meet those criteria. Some are already happening, others are on the horizon.

Less Is More: The Redundancy Trap

by Derrick Mitcham| December 10, 2014

It’s no secret: PR and corporate communications professionals spend an extraordinary amount of time writing. Yet, we often don’t have time to review our work to ensure it’s as effective as it could be. When editing other people’s writing, and admittedly sometimes my own, I notice people falling into the redundancy trap. In conversation, it’s […]

The 3 Essentials of a Great Agency

by Anna Chekhomova| December 3, 2014

As my six-year anniversary at Ketchum Maslov came and went, I began thinking about what has really inspired me at the agency over the years, and what exactly makes an agency stand out from the pack. While there are countless things that I believe can make any company a great place to work, there are […]