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Posts:November 2018, Media
For B2B Marketers, Reach Alone Isn’t Enough in Today’s Complex Marketing Ecosystem
by Kim Essex| November 2, 2018
The question of budget efficacy – call it “bang-for-buck,” ROI, business impact – is at the center of every discussion we have as marketers. With budget scrutiny intensifying, it is easy to retreat to the comfort of paid, be it advertising, event sponsorships, or digital partnerships for the reported reach they deliver. There’s no question […]
