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Posts:September 2013, London

60 Seconds with Ketchum: How to Make Journalists Care About Your Story

by Laura Roberts| September 12, 2013

How do you get publications interested in your story? In 60 seconds, our Senior Media Strategist Laura Roberts explains how to make the journalist care and make your story relevant to the trends, themes and issues on the media’s agenda.

Are Blogs Taking Over the Online Media Space?

by James Hardy| September 12, 2013

Blogs are a great way to engage with targeted online communities in areas which can sometimes be overlooked by the mainstream media. Over the course of the last 6 months, I have been engaging with the blogosphere for a client, and I wanted to share some thoughts and lessons to be learned from engaging with […]

Working With Wikipedia

by Stephen Waddington| September 12, 2013

Critics claim that Wikipedia has become too powerful and that it operates without the recognized processes or oversight common for more traditional media. While errors in traditional media can be dealt with swiftly through well-established processes, the process of introducing changes to Wikipedia’s pages is different. This is the issue that puts Wikipedia in conflict […]