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Posts:April 2013, London

60 Seconds with Ketchum: Goal Setting and Effective Communication

by Ben Levine| April 16, 2013

When is the right time to think about measurement? Ketchum’s Research Director, Ben Levine, shares his insights into making measurement and goal setting an integral part of a campaign.

Have Technology and Social Media Changed the Way We Think About Leadership?

by Rod Cartwright| April 16, 2013

That is certainly one conclusion of this year’s Ketchum Leadership Communication Monitor (KLCM), a global study polling 6,000 consumers across 12 countries on their views of effective leadership, effective communication and the link between the two. The study again underlines the extent of public disappointment with leaders across the board – just one in four […]

2013 Digital Shoreditch Festival Showcases London’s Tech Economy

by David Vindel| April 16, 2013

Celebrating outstanding creativity is critical to the UK. The UK’s creative industries are a real success story. They are worth more than £36 billion a year; they generate £70,000 every minute for the UK economy; and they employ 1.5 million people in the UK. It is a corporate issue that London plc is actively pursuing. […]

Will Twitter Make Me Redundant?

by Paddy Blewer| April 16, 2013

There’s been a fair amount of media comment following the recent regulatory announcements that the U.S. Securities and Exchange Commission (SEC) will permit companies whose shares trade on the NYSE that they can use social media platforms to report their quarterly financial earnings. This could mean that the carefully worded earnings announcements, full of nuance […]