Filters

Posts:Latin America

The Great ‘Latinx’ Debate

The Great ‘Latinx’ Debate

by Annayelli Flores| November 25, 2020

Like most people in quarantine, I have spent a lot of time on the internet lately – especially on Twitter, where keeping a pulse on everyday hot takes and trends like ‘No Nuance November’ has been keeping me illuminated on the array of opinions out there. Most recently, a few threads around the term Latinx […]

Hispanic Heritage Month 2020—Not the Year for a Fiesta

Hispanic Heritage Month 2020—Not the Year for a Fiesta

by Maxine Enciso| October 20, 2020

Each year, many companies, organizations and brands observe the period between September 15 and October 15 as Hispanic Heritage Month—an annual monthlong homage to the Latinx community. In years past, this observance was marked by brand promotions, large-scale concerts and content designed to celebrate and recognize Latinx “cultura.” Although these activations—whether large or small—have been […]

Hispanic, Latino, Latin(x), Spanish: Clarifying Terms for Hispanic Heritage Month

Hispanic, Latino, Latin(x), Spanish: Clarifying Terms for Hispanic Heritage Month

by Giannina Seaman| September 18, 2020

Saludos! For many years I identified as Hispanic, and, as I got older and more informed, I navigated toward now identifying as Latina. My reasons for changing how I identify are part political—regarding the origins of how the term Hispanic came about—and part personal: I am from Latin America—specifically Peru—and found that calling myself Latina […]

One Size Doesn’t Fit All: Communications in Latin America

One Size Doesn’t Fit All: Communications in Latin America

by Aimee Alvarez| July 17, 2015

Companies continue to invest and strengthen their value proposition in Latin America, believing the long-term potential of the region outweighs recent lackluster economic growth. Looking at Latin America holistically, the population is close to 600 million people with a combined GDP of more than $5.5 trillion dollars — that’s three times India’s GDP and about […]

The World Cup: The Greatest Party of Soccer and Brands

The World Cup: The Greatest Party of Soccer and Brands

by Fernando Neves| August 5, 2014

Since 2007, when Brazil was announced as the host country for the 2014 World Cup, I (as a Brazilian and a soccer fan) longed for the opportunity to watch a World Cup match of the Brazilian team in my home country. The World Cup, first and foremost, is a celebration of the most popular sport […]

World Passion

World Passion

by Fernando Neves| June 13, 2014

The World Cup is the single greatest sports competition on the planet. This year, host country Brazil – my hometown and where soccer reigns – will be looking to win its sixth title on it’s own home pitch. But the World Cup goes far beyond sport; it’s a marketing machine uniting people from diverse cultures […]