News + Views
Posts:August 2019, Ketchum Leadership Communication Monitor
A TikTok Primer: What it is and why you should care
by Kate Durkin| August 29, 2019
With 1.2 billion installs globally and over 800 million monthly active users, TikTok is the newest social platform grabbing massive consumer attention – especially among Gen Z, with 80 percent of TikTok’s user base under 34 and 69 percent under 24. The platform growth has been rapid, to say the least, boasting a 275 percent […]
The robots are here, but human creativity powered by analytics is our advantage. Here’s why.
by Barri Rafferty| August 27, 2019
There’s no doubt that big data and artificial intelligence (AI) are changing the face of employment as we know it. According to one recent study, 45 percent of jobs that currently exist in America are at risk of potential automation within the next 20 years. For evidence, look no further than the autonomous vehicle – […]
The complexities of measuring influencer marketing success
by Stephen Farrell| August 22, 2019
I recently shared a blog post on the changing face of influencer marketing, and thought it fitting to follow up with a post on one of the industry’s greatest challenges: measurement. When is a campaign truly successful? What metrics demonstrate real impact? Typically, marketers have looked to likes, sales and impressions, to name but three. […]
The Evolution from Student to Specialist
by Ameihia Turingan| August 15, 2019
Joining Ketchum as a Summer Fellow was the perfect way to bridge the gap between the PR concepts I learned in the classroom and their real-world application. Particularly, as a fellow on a communication specialty team, I was afforded the opportunity to hone in on a specific area of expertise and learn how to approach […]
Royal editors and the changing face of influencer marketing
by Stephen Farrell and | August 13, 2019
Few will have escaped the news that the September issue of British VOGUE has been guest edited by HRH The Duchess of Sussex. The September issue celebrates women who are acting as “forces for change” in the world. In the age of influencer marketing, what a coup for the Condé Nast published title to have […]
In-Game Leaders 2019: Esports is More Than Just Playing Games
This weekend I had the pleasure of speaking on a panel at the inaugural In-Game Leaders Esports Summit (IGL) at Texas’ Esports Stadium Arlington, the largest dedicated esports facility in North America. The IGL Summit brought together all sections of the esports ecosystem for a day of networking, education and inspiration. For a panel focused […]
