Posts:January 2012, Issues and Crisis
Digital Crisis – How to Make Likes Stronger than Fails?
by Wallace Baldo| January 26, 2012
Many social media crises could be averted or diminished. Digital communicators and marketers certainly know several tips about how to avoid one of the greatest fears of customers: the infamous “fail” hashtag, which inhibits investment and undermines reputations. But when a crisis happens, how to ensure that the damage is the lowest possible?