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Posts:June 2013, Interviews

Break Through Buzz: Catch Him if You Can

Break Through Buzz: Catch Him if You Can

by Charlotte Haigh| June 28, 2013

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.

Drawing the Battle Lines for the Next General Election – George Osborne the Gambler

Drawing the Battle Lines for the Next General Election – George Osborne the Gambler

by Rupert Lewis| June 26, 2013

BANG! The chancellor fired the starting gun for the next general election campaign when he stood up at lunchtime today to deliver his latest spending review for the fiscal year covering 2015/16. Today marked the last serious economic set piece event outside of the annual budget statements before the next general election and it was […]

Africa Rising: The Opportunities and Challenges

Africa Rising: The Opportunities and Challenges

by Paul Cohen| June 26, 2013

With President Obama heading to South Africa, Senegal and Tanzania this week, Western media attention is turning once again to Africa. At last month’s World Economic Forum on Africa in Cape Town, I had the chance to hear more about many of the biggest issues facing the continent. As I reported last year, the opportunities […]

Cannes, Social Marketing and the CMO’s Responsibility

Cannes, Social Marketing and the CMO’s Responsibility

by Rob Flaherty| June 24, 2013

The big winners at Cannes this year confirm that the era of social marketing – shaping a brand campaign around a social cause – is fully upon us. Most of the Gold Lion winners helped a social cause, from personal safety (Dumb Ways to Die for Metro Trains in Australia), to marriage equality (First Social Same-Sex Marriage […]

CliffsNotes from Cannes: How to Create a Best-Selling Story

CliffsNotes from Cannes: How to Create a Best-Selling Story

by Kelley Skoloda| June 21, 2013

If I counted the number of times certain words were used by presenters at Cannes, “storytelling” and its variations would be at the very top of the list. Storytelling is the talk of the town – yet there is no consistent approach, process or even definition. Seems that you know a good story when you […]

Creative Community Contributes to the Greater Good

Creative Community Contributes to the Greater Good

by Jackie Burton| June 21, 2013

I have to admit that, as a first-timer to Cannes – the city and the festival – I found myself a bit overwhelmed at various points. The scenery, the people, the imagery, the work being featured, and the events – they all scream for your attention. So I welcome a subtle shift in tone as […]