NEWS + VIEWS
Posts:November 2019, Influencer Marketing
Hot Right Now: The Rise of the Nano-Influencer
by Deanna Dugo| November 25, 2019
They live among us – walking, talking, creating, posting, sharing. You might know one. You might even be one. Who are we talking about? The elusive nano-influencer. In an influencer culture where authenticity and engagement are arguably more desirable than reach alone, these small but mighty creators are quickly gaining notice from brands and agencies […]
The FTC’s Disclosures 101 for Social Influencers: What You Need to Know
by Kimmy Kovacs| November 14, 2019
The FTC recently released “Disclosures 101 for Social Influencers,” which has raised many questions from clients regarding what’s new? What’s changed? And most importantly, how does this impact my brand’s social media influencers? Instead of a paradigm-shifting game changer, this new document reinforces several best practices that our Legal and Influencer teams already have in […]
