Posts:August 2012, Healthcare

Personalized Search Results for Health Information

by Katherine Watier Ong| August 27, 2012

Ketchum recently participated as a sponsor and presenter at ExL Pharma’s 8th Annual Public Relations and Communications Summit. In the post below, Katherine Watier summarizes key takeaways from the presentation that she shared at the conference.  Have you noticed that your search results are changing? Have you noticed that when you search for things on […]

Today, Consumers Want an App a Day, Not an Apple a Day for Health and Wellness

by Leslie Schrader| August 3, 2012

It is no mystery that technology is integral to every part of our lives and it is no different with regards to health. The interesting thing is, as we look into what people are doing to achieve their health and wellness aspirations, they are relying more and more on technology and seemingly less and less […]