Posts:April 2016, Healthcare

Reputation by Permission | HealthCare: Earning Permission to Operate

by John Weckenmann| April 29, 2016

Two of the largest healthcare trade associations in the United States recently launched advertising campaigns in an attempt to improve the industry’s reputation. Popular opinion seems to hold that healthcare’s reputation is a bit tarnished. And yet this is happening at a time when the industry (the Pharma sector in particular) is delivering truly impressive […]