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Posts:October 2018, Healthcare

The Anatomy of a Global Healthcare Campaign

by Kate Paxton| October 18, 2018

With my time in London officially in the rear-view mirror, and as I prepare for new opportunities back in Ketchum NY/DC, I’ve been thinking a great deal about what new skills and insights I’ll be bringing back with me. Yes, I have mastered the EU keyboard. And yes, I spell things in the EU style. […]

SHSMD: Health Care for the Digital Consumer – Our True North Star

by Kelly Calabria| October 12, 2018

This week, I attended the Society of Healthcare Strategy & Market Development Connections conference in Seattle. It’s the largest gathering of health system communications and marketing experts from around the country. Before the conference started, I identified three trends I hoped might be topics of conversation: Strike the word patient. We’re all consumers Crisis: It’s […]

SHSMD: What to Expect During the Largest Health Care Systems Conference of the Year

by Kelly Calabria| October 8, 2018

Health care is currently experiencing an enormous shift causing disruption throughout the industry. From mergers and consolidation to hospital systems expanding patient offerings and consumers expecting a new level of experience, the health care climate is currently in a highly disruptive state.