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Posts:December 2014, Global Experiences

2015 Global Sports Business Outlook: Top 10 Opportunities for Brands

by Shawn McBride| December 22, 2014

Even though 2015 isn’t an Olympic Games or (men’s) FIFA World Cup year, there are a number of premier international sporting events and competitions taking place—from the ICC Cricket World Cup in Australia and New Zealand in February and March, the UEFA Champions League Final in Germany in June, the Pan Am Games in Toronto […]

A PR Award Blueprint From the Judge’s Table

by Peter Otten| December 17, 2014

At the latest Eurobest competition in Helsinki I had the unique opportunity to be one of 10 judges within the PR-category. I can assure you that being a judge is not a job that one can take lightly: there’s a lot of pre-judging to do in the weeks prior to the festival, then there’s a […]