Posts:March 2019, Gen Z
Moving the Needle: What does 20 years of greatness look like?
Last Thursday Ketchum was named “Best Agency of the Past 20 Years” at the 20th annual PRWeek Awards, an award that I’m especially proud of because it speaks to a consistency in the caliber of work we’ve created in partnership with our clients over a span of two decades; no small feat. As PRWeek put […]
Future gazing to 2035: How the Greater Bay Area will change the PR/communications sector in Hong Kong
The start of the new year, calendar or lunar, is always time to look ahead to the future. Traditionally, trend forecasting is limited to the next 12 months. So, you might think that looking ahead sixteen years to 2035 may be a bit of stretch. But recently the PRC government in Beijing supported by the […]
Food for Thought: Is Your Company Ready for “Techlash”?
Technology brands have championed the idea of disruption in all parts of our businesses and lives. But is there a different kind of disruption coming for the industry? One marked by diminished reputations and lack of adoration from consumers?
As the Pace of PR Accelerates, Dedication to Ethics is More Important than Ever
I played an unfair trick on a member of the Public Relations Student Society of America (PRSSA) this month that helped highlight a simple truth: The ever-faster pace and growing digital nature of our industry will create a much bigger challenge for the next generation of PR Pros in maintaining our ethical standards. At this […]
6 Trends From Natural Products Expo West
Last week, our Ketchum Cultivate team joined 86,000 attendees from around the world at Natural Products Expo West (NPEW) in Anaheim, the #1 show for natural, organic and purpose-driven brands. Retail buyers, distributors and investors hunted for the next big thing, while entrepreneurs and legacy companies shared their passions and new products. Every year, we […]
Reflections on SXSW 2019
SXSW once again stirred intense debate on questions of global significance—questions that, if answered, promise to shape the very foundation of our future on this planet (and beyond!). By the end of the first week, one eternal question remained: Does anyone know how to ride a motorized scooter safely? It’s a question that’s likely to […]