Posts:February 2013, Food Beverage
Consumers Losing Trust In Brands
Over the past 12 months, UK consumers have lost trust in banks, media and politicians. The recent contamination of the food supply chain has become the latest addition to the list of consumer worries. Clearly there isn’t much more customer trust and goodwill to go around. At the same time, businesses have faced growing pressure […]
60 Seconds with Ketchum: Being Prepared for a Crisis
Be prepared or prepare to fail. When dealing with a crisis, your business needs a strong leader, team and crisis response plan to come out on top. Never suffer another disastrous communications effort in crisis again! Check out top-tips for handling any catastrophe that may hit your business.
Do PRs Need to Jump Onto Google+?
If you’re a PR professional you’re almost certainly busy. So is Google+ something worth investing your time in if you are already on Facebook, LinkedIn and Twitter? The answer is firmly yes. Changes to Google’s search algorithm in the last 18 months or so, combined with Google+ and Author Rank – have created an opportunity […]
Live from MWC: Would You Like Fries with That Smartphone?
Mobile World Congress (MWC) is larger than life, vibrant, boisterous and multi-faceted. The new venue at Fira Gran Via boasts eight major halls and several smaller mini-halls. MWC represents every imaginable aspect of the mobile industry, from the “shiny shiny” new smartphones, tablets and hybrid “phablets” to deep tech infrastructure to front-, middle- and back-end […]
PR Can Be the CMO’s Choice; We Just Need to Tell Them How
There was good news and bad news for PR at a recent all-day session hosted by the Argyle Executive Forum. The event hosted Chief Marketing Officers from across a wide variety of industries, who shared best practices and innovative marketing strategies across topics ranging from digital marketing to how to create a human brand and […]
Beyond the Promised Land – Five Reasons the European Fracking Controversy Is Different
Last Sunday, Berlin’s film festival “Berlinale” came to an end with the glamorous award ceremony. If Matt Damon didn’t get an award for his enviro-drama “Promised Land,” he still managed to fuel a debate that was also ignited at least three years ago by another film – Josh Fox’s “Gasland.” At the heart of both […]