NEWS + VIEWS
Posts:June 2022, Empathy
Is Yours an Inclusive Brand? How Communicators Can Make a Difference
Representation matters. That was the overarching theme of a Pride communications panel on inclusive brands that I had the privilege of moderating for 150+ Ketchum employees earlier in June, part of a month-long Pride programming series at the agency. As communications consultants, we have an opportunity – a mandate, really – to counsel our […]
Leading with Empathy When Shelves are Bare
by Jimmy Szczepanek and Jordan Campbell| June 9, 2022
The nationwide baby formula shortage has stimulated a host of emotions that range from stress, concern, fear, frustration and outrage. It has triggered the U.S. government’s crisis response, including facilitating emergency shipments of baby formula from Europe and Australia, and a military airlift to ensure that the products get to those in need. The recent […]
