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Posts:June 2022, Empathy

A screengrab showing participants in the panel chat

Is Yours an Inclusive Brand? How Communicators Can Make a Difference

by Mike Doyle| June 30, 2022

Representation matters.   That was the overarching theme of a Pride communications panel on inclusive brands that I had the privilege of moderating for 150+ Ketchum employees earlier in June, part of a month-long Pride programming series at the agency.   As communications consultants, we have an opportunity – a mandate, really – to counsel our […]

Empty shelves in a grocery store near Dairy section

Leading with Empathy When Shelves are Bare

by Jimmy Szczepanek and Jordan Campbell| June 9, 2022

The nationwide baby formula shortage has stimulated a host of emotions that range from stress, concern, fear, frustration and outrage. It has triggered the U.S. government’s crisis response, including facilitating emergency shipments of baby formula from Europe and Australia, and a military airlift to ensure that the products get to those in need. The recent […]