Posts:July 2016, Digital

What’s Next for VR: 3 Big Trends on the Horizon

by Brandon Schuster| July 29, 2016

It is virtual reality’s time to shine! While the concept of VR has been around for years, it’s now the “next big thing” in the media and marketing world. Even with industry insiders screaming “FINALLY,” it’s no secret that VR has become a fast-growing space, especially as cameras have improved and viewership numbers increasing every […]

Pokémon GO for Retailers: Turning Gamers into Customers

by Kaitlin Taft| July 21, 2016

Throughout the last week, there have been so many questions about how brands can best capitalize on Pokémon GO, especially within retail locations that are seeing a sudden influx of gamers. Most want to know how to best engage these newfound visitors and create positive buzz (and potentially drive new business).

Pokémon Go: Proof Consumers are Ready for Augmented Reality

by James Berg| July 13, 2016

Around the world, interest in the newly released Pokémon Go game has been so high that user stress periodically stopped the game from working properly. The number of daily active users is already set to eclipse that of Twitter and the internet cannot stop talking about it. So, what does this show us as communications […]