Posts:April 2013, Digital

The Future of Influence: Reframing Marketing and PR

by Sarah Nadif| April 25, 2013

In London last week, Ketchum brought together an energetic panel of digital experts to discuss the future of influence with Ketchum’s Stephen Waddington, Euler’s Phillip Sheldrake (@sheldrake), and Traackr’s Pierre-Loic Assayag (@pierreloic). Stephen spoke about the influence of a very special individual, ten-year old Martha Payne from Argyll in Scotland, and the effect her blog, […]

Introducing: The Ketchum Digital Voice Machine

by Joe Becker and Gur Tsabar| April 24, 2013

What do you think about when someone says Red Bull?  … Extreme?  High-Energy?  A crazy person jumping to earth from beyond the stratosphere! Perhaps all of those things… So what’s really happening here?  The answer: a clear brand voice, one that is well defined and easy to connect with. Simple enough? Think about your favorite brand […]

10 Ways to Use an iPad for Public Relations

by Stephen Waddington| April 8, 2013

I’m increasingly on the road in my role at Ketchum. My iPad has become an invaluable piece of kit for working on the move. The functionality and productivity benefit of apps is so good that it’s almost become possible to run a communication team or public relations agency from a tablet device. Here’s a list […]