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Posts:March 2014, Digital

How To Become the Next Oreo Without Becoming the Next Oreo

by Jim Lin| March 28, 2014

Thanks to Oreo’s Big Game tweet heard around the world in 2013, social media professionals will never be able to watch a major pop-culture event with their family ever again. Instead, they will be glued to their monitors. Some as lone warriors entrusted with their brand’s reputation for one pivotal night, some as elite members […]

Twitter Turns Eight

by Stephen Waddington| March 21, 2014

Twitter is officially eight-years-old. In the time since its launch, the platform has been adopted by more than 200 million people around the world for news, communication, networking, customer service, research and more. Twitter is a channel in its own right. It has its own dynamic, etiquette and culture. Any organization that is considering adopting […]

Five Digital Communication Trends from SXSW

by Danny Whatmough| March 19, 2014

The problem when something is hyped beyond all recognition is that you expect the impossible. And when it comes to hype, SXSW is right up there. So I went to SXSW for the first time last week with conflicted expectations. On the one hand hoping for a silver bullet that would point the way to […]

Facebook Drives 3.5x More Traffic to News Websites Than Google

by Danny Whatmough| March 17, 2014

An article by Derek Thompson in The Atlantic reveals some fascinating research that nods to the fact that social media has, over the last 12 months, become a de facto source of traffic for news websites. Analysis of data from the BuzzFeed Partner Network (which includes popular sites like BuzzFeed, the New York Times and […]

Anticipating SXSW 2015

by Elizabeth Adams| March 13, 2014

It’s hard to put into words how my experience at SXSW was. I guess truly amazing would be a great start. I left the well-known tech conference feeling inspired, energized and grateful. I feel fortunate that Ketchum made the investment for me to attend. It adds credibility to what I do, and has given me […]

10 Reasons Why You Should Take Notes From Buzzfeed

by Paul Middleton| March 13, 2014

Buzzfeed has risen to global fame with its dangerously addictive formula of funny gifs, breaking news, interactive quizzes and legendary lists. Not only are they a social influencer in the U.S., their UK site alone now sees 16 million monthly users, which accounts for almost 10% of BuzzFeed’s global traffic. (click to tweet) Some of […]