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Posts:February 2015, Digital

Future-Proofing Your Brand

by Susan Butenhoff| February 20, 2015

This was one of those weeks that reminded me why I love my job so much. In my new role as Global Tech Director for Ketchum, I had the opportunity to moderate a thought-provoking session at Holmes In2 Innovation Summit at the Ritz Carlton, San Francisco. The session, “How to Future Proof Your Brand,” focused […]

Consumer Rules 2.0: Avoiding the #BrandFAIL (Infographic)

by Jim Lin and Gur Tsabar| February 17, 2015

We all cringe, yet we cannot look away, when a brand crashes and burns on social media. We shake our heads and think, “How did they not see that coming?” The sad reality is that it does keep coming — a hijacked hashtag here, a Facebook war there, and general internet mockery or outrage everywhere. […]