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Posts:February 2012, Digital

The Power Of Google+. It Is More Than Just A New Social Network.

by Katherine Watier Ong| February 16, 2012

Curious about Google+ and what impact this new social media platform that is developed by the world’s largest search engine might have on search engine ranking and search engine optimization tactics? Or are you just curious about how to use Google+ as a new social network for your brand? This post will cover both, and […]

Social Media Week Infographic

by Melissa Wolfe| February 15, 2012

Yesterday was day two of Social Media Week (London) and, aside from the discussions around social media and love, Valentine’s Day seems to have had an impact on the conversation. Our volume graph shows a dramatic decline in the level of online conversation throughout the afternoon and a couple of thousand less online mentions compared […]

Is your Brand Prepared for a Date with Pinterest?

by Tim Weinheimer| February 14, 2012

Did you know that 80% of what we learn about the world and in fact, personally connect with comes to us visually, especially when it comes to online dating? In fact, we typically have an immediate reaction to colors, images and style choices almost instantaneously. Hot or not? Sexy or sleazy? Cute or ugly? Or […]

The Secret Ingredient to Ranking on Google Recipes

by Cory Sealey| February 13, 2012

What is the secret ingredient to pitching a recipe? Have you ever wondered how to rank your own or your client’s recipe on Google Recipes? Try this experiment: Type in the word “recipe” into Google. What do you get? I had 115,000,000 hits in 0.22 seconds. Consumers enjoy searching for recipes and they are an […]

Monitoring Social Media Week

by Melissa Wolfe| February 13, 2012

Social Media Week London has begun with the anticipated explosion of online conversation and Ketchum Pleon has taken on the challenge of capturing this buzz with a special series of daily snapshots. Working with social media monitoring solution, Metrica Radar, we’ve been tracking the online conversations and looking at what’s prompting chatter in London.. We’ll […]

Ketchum to Share Insights and Tips during Social Media Week

by Cory Sealey| February 10, 2012

Ketchum is proud to join other public relations and social media leaders in presenting Social Media Week DC 2012 (#SMWDC12).  Social Media week is a week-long Social media and Technology focused festival that features independently curated−and mostly free−speakers, panels, workshops, and parties all across the District. Ketchum will be hosting an event at the Ketchum […]