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Posts:October 2019, Digital

User-generated Content: 5 “Contexts” to Consider Before Launching Your Next Campaign

by Frederik Tautz| October 14, 2019

The Internet is filled with examples of brands brilliantly engaging with consumers and fans to co-create waves of exciting content and conversations that drive trust and sales. The Internet is also filled with examples of brand campaign calamities completely derailed by user-generated content (UGC). As a communicator, are there steps you can take to protect […]

Digital Summit DC: Are Your Digital & Social Media Strategies In, or Out?

by Deborah Birch| October 3, 2019

We look forward to attending the Digital Summit, which comes to DC each year, to draw inspiration from industry leaders and peers as we approach Q4 and head into a lot of planning for the new year. Speakers this year spanned from top social media execs to Randi Zuckerberg (who loves to remind us that […]