News + Views
Posts:September 2014, Digital Strategy
The Nerds are on Madison Avenue. Now What?
by RP Kumar| September 29, 2014
Cannes is an inspiring, intense experience – and the best thing about it is it’s never the same. Yes, of course, the players (the major agencies, etc.) remain pretty much constant, and it’s great to see old friends again, but each year, the content of the presentations and seminars is quite different. This year, if […]
Social Media Week London: Flashdance for Brands
by Paul Middleton| September 25, 2014
For the Ketchum London team, day three of Social Media Week London centered around a #SMWLDN event at our Shoreditch office. The event, “Flashdance For Brands,” was a platform to discuss the reality of always-on communications and what it takes for brands to succeed in an always-connected social world. Our own Andrew Jennings chaired a […]
Social Media Week London: The Social Pipeline
by Paul Middleton| September 25, 2014
For the Ketchum London team, which I am a member of, day two of Social Media Week London kicked off at the #SMWLDN headquarters in Holborn. Here are my top six takeaways from the day…
Social Media Week London Day One: First Impressions
by Andrew Jennings and Kim Isaacs| September 23, 2014
Day one of Social Media Week London kicked off for the Ketchum UK team at the National Gallery where Rob Blackie of Ogilvy presented on, “5 things to add social value to your customer journey.” Social, according to Rob, is a layer on top of which sits invaluable user experiences for brands and businesses alike […]
The Scoop on Mobile App Promotion & App Store Optimization (PART 2)
by Katherine Watier Ong| September 12, 2014
Building on part one, where we provided an introduction to the app landscape, our series examining mobile app promotion and optimization continues with insights on how to develop an app that’s easy-to-find with staying power. Below are tips and strategies to ensure that your app can be easily located in the various app stores, and […]
