NEWS + VIEWS
Posts:April 2022, Digital Strategy
Digital Perspective: Elon Musk’s Twitter Deal
by Erin Ledbetter and John Ratcliffe-Lee| April 28, 2022
After nearly a month of uncertainty, Twitter has accepted Elon Musk’s offer to buy out shareholders, officially taking the social network private. Musk has been an outspoken shareholder in recent months, calling for changes in the platform’s policies around content moderation and in the user experience. It is unclear how quickly, or even if, Musk […]
Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments
by Irene Rogers and Erica Saviano Tsioutas| April 20, 2022
As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]
