NEWS + VIEWS

by Katherine Watier Ong| April 21, 2014

In 2014, it’s all about you. But what you may not realize is that search engines and social media companies have actually been making it all about you for years now, as Google started creating unique, personalized search results back in 2008. So here we are in 2014 with plenty of questions still to be […]

by Paul M. Rand| April 17, 2014

From the corner store to the largest multinational corporations, businesses are setting their eyes ever closer on how people are talking about and recommending their products and services – as they should be. Ninety-two percent of consumers say that a recommendation from someone they trust is the number one influencer of their purchase decision. Recent […]

by Prita Das| April 14, 2014

When was the last time you went into a big supermarket and the cashier knew your name? Chances are, it just hasn’t happened, most likely because we expect anonymity when we’re shopping face-to-face. However, that expectation changes when we’re online. Thanks to the marvelous, increasingly affordable amplifying devices we carry (otherwise known as smartphones), we expect […]

by Stephen Waddington| April 9, 2014

The narrative of public relations, marketing and sales professionals over the last five years has been a shift towards using new forms of media and devices to engage with customers and prospects in two-way relationships. This is a move towards becoming a so-called “open business,” or social business, where customers and prospects are no longer […]