Posts:March 2013, Digital Strategy
SXSW Interactive: What’s Your Orbital Perspective?
As someone who has worked in the world of mobility PR for a long time, I came to SXSW Interactive last week excited to learn about the next big thing. After all, successful companies like Twitter and Foursquare were launched there to great fanfare, and the most prominent movers and shakers of Silicon Valley converge annually upon […]
Live Interview from SXSW
Ketchum’s Debra Forman, Partner, Ketchum Digital, spoke with Chris Yates of Huddle Productions live from the SXSW trade show floor. In this interview, they discussed what has changed in the marketing space that is exciting, exhilarating and challenging and whether these changes in marketing have allowed for greater creativity. Watch the video below for Deb’s […]
SXSW In Review
Like other fellow Ketchum colleagues, this was my first time attending SXSW. Knowing the history of this conference, I came with the expectation and hope to find out what the next big “it” thing would be. Instead, there has been a focus on why certain ideas have flourished. Read on for some key points of […]
Why I Would Not Go to SXSW
I’m fresh off my first trip to SXSW and it was an enlightening and interesting experience. I was fortunate enough to hear some great keynote speakers, and also attended a fun session with Shaquille O’Neil. We posted insights on the blog all throughout SXSW Interactive and, while there are many reasons to attend the conference, […]
Pinterest Rolls Out Analytics Tool for Brands
Yesterday Pinterest, the rapidly growing, third-most-popular social networking site in the U.S., launched Pinterest Web Analytics for businesses and website owners. This is the first analytics offering by Pinterest, which notes that additional tools for businesses and marketers will be released in upcoming months. Prior to today, robust Pinterest analytics were only available through third […]
What the Font is the Big Deal at SXSW?
Many do not view typography as an element of concern when creating presentations or pitch materials because, after all, isn’t content the star? However in a SXSW session I attended, typography evangelist and UX designer, Richard Rutter, proved just how much of an impact typography can have on a user’s experience. He insisted that good […]