NEWS + VIEWS
Posts:February 2017, Digital Strategy
The Migration from Digital to Phygital
by Gabriel Araujo| February 28, 2017
The world is set to undergo the next evolutionary phase in digital communication – and, for once, it has little to do with technology. Instead it will be about how brands communicate with content-hungry audiences and become fully connected in all aspects of their lives, whether they’re visiting their local supermarket or checking out their […]
Programmatic Ads: Is the Proof in the Pudding?
by Rachel Winer| February 21, 2017
When my programmatic writing wheels started turning, my mind immediately swung comfortably to the search, social, native and video pieces on my imaginary, but personally preferred, paid media chess board. There I could easily talk about the who, what, when, where, why, and how I want to target – along with what the results would […]
