Posts:December 2017, Digital Strategy
6 Essential PR Predictions for 2018
I recently took part in a webinar hosted by Cision where we examined some of the most critical challenges, trends and themes facing our industry in the year ahead. Topics ranged from the proliferation of fake news, to the increasing importance of brand integrity (and crisis management) in today’s hyper-connected, and scandal-laden, media landscape. The […]
Does Influencing People Still Matter? More Than Ever.
In a world dominated by algorithms and data, and a diminishing of traditional media’s reach and impact on the general public, does influencing people still matter? I recently had the pleasure of tackling this subject on stage at Web Summit in Lisbon, Portugal with The Economist’s Gady Epstein. My answer: Yes. More than ever. Here’s […]
Quantum Computing, Flying Cars and Fake News: What Was Trending at This Year’s Web Summit?
Known as the “largest tech conference in the world” (or “Davos for geeks”), this year’s Web Summit in Lisbon hosted over 60,000 attendees, more than 1,200 of which were speakers, and a dizzying array of tech. Featuring hundreds of startups, investors and top tech CEOs, the event really has its finger on the pulse when […]