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‘Tis the Season to Set Your Holiday Marketing Strategy - photo of wrapped gifts on a beach

‘Tis the Season to Set Your Holiday Marketing Strategy

by Lauren Samaha| May 28, 2021

It’s not too early to start planning your holiday marketing strategy — in fact, you’re right on time. According to the National Retail Federation, sales during the 2020 holiday season grew 8.3% despite the unexpected disruption of a global pandemic. While resilience is the word many would use to describe the incredible year-over-year growth, I […]

Influencer Insights from Social Media Week 2021 - young woman staging a video shoot

Influencer Insights from Social Media Week 2021

by Laura Konopack| May 14, 2021

Last week, I watched live presentations, got exposed to some pretty cool case studies, and learned about the road ahead for influencer marketing at a (still virtual) Social Media Week. While we all miss the networking, excitement and inspiration we feel when we walk away from an IRL event, there is a benefit to being […]

Curious About Clubhouse? Here’s What Brands Need to Know

Curious About Clubhouse? Here’s What Brands Need to Know

by Amit Wadehra| February 17, 2021

The last few months have brought a lot of buzz about the new social audio-chat app Clubhouse. So how exactly does it work, and what are the rules of the road for communicators and brands that want to get involved? Clubhouse is an (as of now) invitation-only audio-chat app that debuted in the spring of […]

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

by Lisa Sullivan| January 28, 2021

What are technology reporters and editors looking for this year? It’s a question we as communicators ask under even normal circumstances. But as the COVID-19 pandemic rages on, and the nation strives to turn the page after a long and contentious election cycle, it’s even more pertinent. To help frame editorial planning for the coming […]

Five Social Commerce Megatrends in China

Five Social Commerce Megatrends in China

by Prince Zhang| January 4, 2021

Social commerce has deep roots in China, where it continues to demonstrate impressive growth as the rest of the world increasingly adopts its strategies. The recent Double 11 Shopping Festival—an annual consumer event held by China’s top e-commerce platforms—provides ample proof. Alibaba generated RMB 498 billion (USD $76.1 billion) in gross merchandise value with 26% […]

Mid-Pandemic Social Media Best Practices to Hang Your Hat on

Mid-Pandemic Social Media Best Practices to Hang Your Hat on

by Jessica Clifton| December 22, 2020

Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year. Anyone with skin in the game—from brand strategists to crisis […]