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Posts:May 2014, Culture and Trends

What’s Hot in Wearable Technology

by Rafi Mendelsohn| May 28, 2014

Wearable technology – clothing and accessories that incorporate advanced technology – is a hot topic in the tech world at the moment. Calculator watches defined this category in the 1980s. Fast-forward two decades later and this field is being driven by a revolution in computing power that allows technology to become increasingly accessible, usable and, […]

The Future of Leadership Communication is More “Feminine” – KLCM 2014

by Rod Cartwright| May 21, 2014

Every time I go abroad on business, my daughter and I have something of a ritual where she says to me, “Dad, while you’re there, make sure you do something worthwhile.” Obviously that is a pretty good life lesson for all of us; it’s also something that we at Ketchum endeavor to do every spring, […]

Q&A with Vincent Magwenya, CEO and Khadija Magardie-Bradlow, Media Director, from Magna Carta

by Nicholas Scibetta| May 14, 2014

From decades of being described as a continent riddled with conflict, Africa is now taking a key place in the world with its leading economies outpacing much of the rest of the world in economic growth. The World Bank notes that Africa’s growth is set to reach 5.2 percent in 2014, with strong investment growth and […]

Five Steps Marketers Need to Take to Survive the Facebook Problem

by Danny Whatmough| May 9, 2014

One of the challenges of social media marketing is that you are often at the mercy of third party platforms. If a platform says jump, then you need to jump in order to maintain the effectiveness of your activity. Over the last few years Facebook has ‘tinkered’ with its platform on numerous occasions and this […]

The World Public Relations Forum 2014

by Stephen Waddington| May 9, 2014

Over 1,000 communications industry experts are expected to gather for the eighth World Public Relations Forum (WPRF) in Madrid this September. This international event is being organised by The Global Alliance, a confederation of the world’s major PR and communication management associations and institutions, in collaboration with Dircom, the Spanish association of communication directors.