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Posts:February 2015, Culture and Trends

Liquid Change in Latin America: BRICS, Mortars and Frontiers

by Tyler Durham| February 26, 2015

I recently had the pleasure of meeting with friends and colleagues at our offices in Argentina and Brazil. While on my trip, by way of some great opportunities arranged by my gracious hosts, I had the opportunity to take a closer look at the communications and change management landscape of the region. The world has […]

The DNA of a Successful Corporate Giving Program

by Julie Ferriot| February 23, 2015

International Corporate Philanthropy Day, a day designed to build awareness of corporate-community partnerships and inspire businesses to engage in philanthropy, is the perfect time to celebrate the CSR work done by companies and communities that contribute to positive world change. From supporting literacy programs in Africa and Asia to local community volunteer programs around the […]

Consumer Rules 2.0: Avoiding the #BrandFAIL (Infographic)

by Jim Lin and Gur Tsabar| February 17, 2015

We all cringe, yet we cannot look away, when a brand crashes and burns on social media. We shake our heads and think, “How did they not see that coming?” The sad reality is that it does keep coming — a hijacked hashtag here, a Facebook war there, and general internet mockery or outrage everywhere. […]

Chivalry is Not Dead on Valentine’s Day

by Clark Hare| February 13, 2015

In case you hadn’t noticed, Valentine’s Day is almost upon us and though the holiday might seem to be a bit sentimental and manufactured to some people, it does support the old cliché that the more things change, the more they stay the same – well, at least on certain occasions. You see, for all […]

Travel Tips for PR Pros On the Go

by David Gallagher| February 6, 2015

Over the course of the year I make 30-40 trips for work. Some are short hops to continental Europe; others are longer journeys to the US, Middle East and Africa. I’ve learned a few things in the process (some the hard way) and I thought I’d pass along my own personal travel dos and don’ts […]