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Posts:December 2014, Culture and Trends

Why I Resolve to Not Make New Year’s Resolutions

by Amanda Kowal Kenyon| December 30, 2014

“A New Year’s resolution is something that goes in one year and out the other.” ~Author Unknown As 2014 winds down, I know that, for many, the year will come to a close with the long-standing tradition of establishing self-improvement resolutions for an even better 2015. Here’s the problem—when the celebration wears off, resolutions tend […]

10 “Nudges” to Radically Change Your Organization

by Stephen Waddington| December 19, 2014

Wholesale organizational change is hard and occasionally painful work. Those tasked with leading the charge are keen to innovate and exploit life-hacks wherever possible. Nudge Theory is a technique developed in behavioral science and psychology that asserts small indirect suggestions can have a huge change and positive effect on outcomes. Nudge Theory came to prominence […]

How to Achieve Success with Less Stress (Video)

by Barri Rafferty| December 12, 2014

As Seen In PRWeek… At this time of year, tips for managing our energy and reducing stress are always handy. With that spirit in mind, I recently had the pleasure of moderating a panel in Chicago comprised of some remarkable female leaders during Omnicom’s Omniwomen event. The panel, “Intentional Living: Being more Proactive Under Stress,” […]

Four High-Impact PR Trends on the Horizon

by Rob Flaherty| December 11, 2014

I was recently asked by the PR Council to share a few trends that we will consider significant in shaping our business over the next few years. Below are four trends, two of which were featured on their blog, that I believe meet those criteria. Some are already happening, others are on the horizon.

Less Is More: The Redundancy Trap

by Derrick Mitcham| December 10, 2014

It’s no secret: PR and corporate communications professionals spend an extraordinary amount of time writing. Yet, we often don’t have time to review our work to ensure it’s as effective as it could be. When editing other people’s writing, and admittedly sometimes my own, I notice people falling into the redundancy trap. In conversation, it’s […]

What Makes a Great Leader in PR? (Video)

by Julie Ferriot| December 5, 2014

As global director for Ketchum’s social responsibility program, or as we call it, KSR, I recently had the opportunity to lecture at the University of Alabama on the topic, “Using Communications for Positive World Change.” With studies revealing that 72% of students feel having “a job that can make an impact” is essential to their […]