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Posts:January 2012, Culture and Trends

The Sustainable Choice — Changing the Way Consumers Think

by Meg Morgan| January 30, 2012

Sustainability reports are not new. Companies perceived by the public as having the greatest impact on our environment and society have been producing these reports for years – and usually they show an incremental improvement in their environmental impact over the years – as you’d expect. The purpose and quality of these reports also varies […]

12 Trends for 2012

by Ray Kotcher| January 17, 2012

At the beginning of each New Year, I enjoy in pausing for just a moment to reflect on the year past and consider the possibilities that lie ahead. I am energized by the relevance of public relations to the marketing mix and at the corporate level, and by the increased sophistication of our discipline. While […]