Posts:August 2013, Corporate

Everything in Moderation, Including Expectation-Setting

by Rod Cartwright| August 13, 2013

This article first appeared on The Holmes Report. Last November, following the World Economic Forum (WEF) on India in Gurgaon, I shared some thoughts from the meeting on the challenges facing ‘Brand India’. I suggested, in the same way as we tell our corporate clients that successful external communication is heavily contingent on internal engagement […]