Posts:April 2014, Corporate Reputation
Six Principles of Client Relationships
At Ketchum, we get that it’s a people business and the way to build trust with clients and gain a real understanding of their audiences is in-person through deep listening, probing conversation and true collaboration as business partners. We believe the trust we’ve built with our clients is why we have such enduring relationships and […]
60 Seconds with Ketchum: Protecting Corporate Reputation
Interested in protecting your business reputation when faced with complex and difficult issues, such as tax? Ketchum London’s Jo-ann Robertson provides some top tips in 60 seconds.
Making the Most of Industry Events
Q: How can I make the most of industry events to raise our profile? A: Rafi Mendelsohn, Head of Ketchum Speaker Bureau I get this question a lot. In addition to such tactics as securing media coverage, organising launch parties and arranging celebrity participation, an increasing number of companies are asking how they can achieve […]
Should You Always be Looking for the “Perfect” Candidate?
I’m sure many of you have read the recently published Op-Ed piece in the NY Times, The Employer’s Creed, by David Brooks. If you haven’t, you should. It’s a great read on a topic that I’m passionate about – hiring. I’ve always known I was “powerful,” but hadn’t given a lot of thought to the […]