NEWS + VIEWS
Posts:February 2021, Corporate Reputation
(K)No(w) Limits, Part 2 – Do You Know What Your Brand Stands for?
by Drew Ferguson| February 10, 2021
From COVID-19 and racial justice to labor rights and the ongoing debate on what “unity” looks like, and as the U.S. focuses on the opportunities and issues that come with a new presidential administration, corporate citizens are now expected to have POV on a broad range of urgent and complicated topics. It’s clear from Ketchum’s […]
In 2021, Vision and Visibility Are No Longer Electives for CEOs
by Samantha Wolf and Bill Zucker| February 9, 2021
As our nation reeled in the aftermath of the attack on the U.S. Capitol, a man whose mission is to fight for justice noticed a shift from the C-suite. “CEOs have become the fourth branch of government,” the Anti-Defamation League’s Jonathan Greenblatt told The New York Times. “They’re trying to hold the country together.” For […]
A Davos Week Unlike Any Other
by Laura Clementi, Tom Derrick and Alicia Stetzer| February 2, 2021
Against the backdrop of a global pandemic crippling economies and restricting livelihoods around the world, more pressure than ever was on the business and world leaders who last week convened for the World Economic Forum’s non-traditional Davos Agenda virtual summit. With many sessions openly broadcast to the global public and the Forum’s 25 million social media followers, […]
