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Posts:December 2020, Corporate Reputation

Ketchum’s Top Blog Posts Tell Our 2020 Story

Ketchum’s Top Blog Posts Tell Our 2020 Story

by Hilary McKean| December 22, 2020

At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year, our review reveals a dramatic shift in high-performing content. COVID-19 pushed traditional thought leadership off the tally sheet in favor of a balance between human-focused […]

a syringe is inserted in a medicine bottle

What COVID-19 Vaccines Mean for Employees and Customers 

by Ketchum| December 11, 2020

The milestone we’ve waited for throughout 2020 has finally arrived. Vaccines to protect against the COVID-19 virus are winning approval, moving through supply chains, and beginning to be administered.  As this process unfolds, there will be many factors companies can’t control, like the local availability of vaccine doses. But what they can control may go a long way toward helping employees and customers through the next […]