NEWS + VIEWS
Posts:November 2020, Corporate Reputation
Tales from Germany: How Fake News Proliferates
by Sabine Hückmann| November 23, 2020
The complex challenge of fake news is recognized in Germany but has yet to be sufficiently addressed. Germany currently enjoys an excellent reputation in the coronavirus pandemic. Who does the world expect to emerge strengthened from this crisis of unprecedented proportions? Germany, as predicted in, inter alia, the New York Times in July 2020. Yet Germany has […]
The Next Chapter: A Case for Stronger Post-Election Communication
by Tamara Norman and Bill Zucker| November 9, 2020
There’s little doubt that, like many things in politics, different Americans watching Saturday evening’s speeches from President-elect Joe Biden and Vice President-elect Kamala Harris had different emotions. But as we turn the corner from an unprecedented moment in our history, communicators have a chance to seize on the tone of the incoming President as they […]
LGBTQ, Intersectionality and Brands: A Conversation with Rich Ferraro of GLAAD
by | November 2, 2020
Recently, Ketchum colleagues had the privilege of hearing from Rich Ferraro, the chief communications officer of GLAAD—an organization that works through entertainment, news, digital media and with brands to share stories from the LGBTQ+ community that accelerate acceptance. I was inspired by the work he and his colleagues are doing, their strategic approach, the successes […]
